Live · In person · One dayThu 3 Sep 2026 · Central London
A one-day live intensive for independent financial advisers

How to add 50+ qualified clients to your book in 12 months.

For IFAs done chasing referrals and waiting on inheritance windfalls. Hosted by Matthew Footner — 800 clients worldwide from one ad. Now handing you the playbook — starting with a free 45-minute webinar.

Register — free webinar → See the in-person day · 3 Sep
Matthew Footner
4-min explainer
Why I'm running this event
— Matthew Footner · 4:12 · subtitles available
Event starts in
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72seats remaining
£1,000in-person · all-in
Freeweekly webinar
6 hrsCPD-eligible
As seen in
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/01 · The state of IFA growth · 2026
Your book is shrinking and nobody told you.
68%

of IFAs say client acquisition is their #1 challenge — and most are still relying on referrals from a network that's quietly aging out.

£68bn

is transferring between generations every year in the UK — and 90% of inheritors switch adviser within 18 months of receiving it.

11 yrs

is the average age gap between an IFA and their client. Your replacement pipeline is empty and you can't out-golf-club it.

2.4%

of advisers regularly post on LinkedIn. The other 97.6% have ceded the highest-trust digital channel in the industry to literally anyone else.

This event is the system.

Start free · the webinar
Free · online · evergreen — sessions every week

The Client Engine — the free webinar.

45 minutes, live with Matthew: the 5-stage system, the LinkedIn playbook, and the discovery-call structure — plus how the one-day intensive lands it in your practice. Register, pick the time that suits, and the Client Engine guide (PDF) comes free with your seat.

Already sure? Reserve your in-person seat →

Your link lands by email & WhatsApp. Replays included. Guide sent instantly.
/02 · What you'll leave with
Six systems. One Client Engine.

Each module is a self-contained system you can deploy in your practice on Monday morning. No theory. No fluff. You'll leave with templates, scripts, checklists, and a 90-day plan written specifically for your firm.

01

The Client Engine Framework

The 5-stage system the highest-growth advisory firms in the UK use to make client acquisition predictable, not lucky.

02

Compliant Content That Converts

How to publish weekly, build authority, and never get a single nasty email from your compliance officer.

03

The LinkedIn IFA Playbook

30 minutes a day. £500m+ of AUM has been built on this single channel in the last 24 months. Here's the exact playbook.

04

The Discovery Call System

Why 70% of first calls die — and the structured 30-minute conversation that converts the qualified ones into clients.

05

Referral Engines That Scale

Move beyond "ask for a referral at every review." This is the system that turns your top 20 clients into 60 introductions a year.

06

Pricing & Positioning

Stop pricing by AUM. The repositioning move that lets you serve fewer, better, higher-value clients — and earn more for less work.

/03 · Your host
Matthew Footner, host
Experience15 yrs · 3 continents
CitiesBrussels · Abu Dhabi · Tokyo
CurrentlyInstitutional FX fund operator
Speaking nextLondon · 3 Sep 2026
Fifteen years. Three continents. The playbook.

Fifteen years across Brussels, Abu Dhabi and Tokyo — three standing starts, zero to 300 clients with almost no ad spend. Then an FX fund taken from one advertisement to 800 clients worldwide, on referral alone. Now he's handing advisers the exact system.

15 yrs3 cities · 3 starts
0 → 300near-zero ad spend
800FX fund · referral only
"Sales isn't pressure. It's belief, positioning, and a system that does the heavy lifting — so you don't have to chase."— Matthew Footner
/04 · The day, hour by hour
One day. Six modules. Zero filler.

Registration, coffee & warm introductions

Opening keynote — The IFA Opportunity Nobody's Talking About

The demographic squeeze, the £68bn intergenerational transfer, why "we'll do more LinkedIn" isn't a plan — and what good actually looks like in 2026.

Module 01 — The Client Engine Framework

Coffee · stretch · talk to a peer

Module 02 — Compliant Content That Converts

Lunch & structured networking

Module 03 — The LinkedIn IFA Playbook

Module 04 — The Discovery Call System

Coffee · breakout · accountability pairings

Module 05 — Referral Engines That Scale

Module 06 + Live Q&A with Matthew

Drinks reception

/05 · What you get
The day is the entry point. The toolkit is yours forever.
Print

The 96-page Playbook

Bound, printed, branded. Every framework, script, checklist and template covered on the day — a working document you'll dog-ear.

Video + docs

Recordings & 30+ templates

Every module in 4K, forever, plus every editable script and framework on your private portal.

CPD

6 hours CPD-eligible

Certificate within 48 hours — CISI, PFS, CII and LIBF ready.

Community

Private Slack community

One alumni room — past cohorts already swap intros, content ideas and compliance wins.

Follow-up

One free 1:1 strategy call

30 minutes with Matthew's team within 30 days. Bring the most stuck part of your funnel.

/06 · Who it's for — and who it isn't
Self-select honestly.

This is for you if

  • You're an IFA, paraplanner, wealth manager or financial planner — solo or in a firm of up to ~40 advisers.
  • You've tried LinkedIn / content / referrals piecemeal and want a connected system.
  • You want scripts, templates & metrics — not fluffy "be authentic" advice.
  • You're FCA-regulated and need everything compliant by default.

This isn't for you if

  • ✕You're looking for a free YouTube-style overview. Buy a book instead.
  • ✕You want a lead-gen agency to do it for you. We're teaching you to own the engine.
  • ✕You expect to be "sold to" at the end. There is no upsell. We're here for the day.
/07 · Register before 15 August
Three early-bird bonuses. Worth more than the ticket.
Bonus 01£480 value

Pre-event LinkedIn Profile Audit

A personalised, written 9-point audit of your LinkedIn — in your inbox before you arrive.

Bonus 02£295 value

The IFA Compliance Pack

Pre-cleared disclaimers, social copy and video scripts — drafted with senior compliance counsel.

Bonus 03£500 value

Cohort 02 of the Implementation Group

Free upgrade to the 8-week post-event Implementation Group — weekly calls, Matthew on every other session.

Bonuses lock at 23:59 BST · Friday 15 August 2026. After that, the ticket is just the ticket.

★ Guarantee
Sit through lunch. Decide it's not for you? Full refund. No questions.

If by lunch on the day you've decided this isn't worth your time, walk to the registration desk, say so, and we'll refund 100% of your ticket on the spot. We'd rather lose a fee than waste your afternoon. We've refunded fewer than 2% of attendees across previous cohorts.

Matthew FootnerFounder · TT Massive Marketing
/08 · Frequently asked
Anything we haven't covered?
Is this suitable if I'm a sole-trader IFA without a marketing team?
Yes — most attendees are 1–10 person firms. Every module is built for solo and small-firm advisers. Frameworks scale up, but every script and template assumes you're doing it yourself or with one part-time hand.
Will the day be CPD-eligible?
Yes. 6 hours of structured CPD. We'll issue a certificate within 48 hours of the event suitable for CISI, PFS, CII and LIBF records.
What's the difference between in-person and livestream?
Livestream attendees get every module live, lifetime recording access, the digital playbook, all templates and the Slack community. In-person attendees additionally get the printed playbook, lunch & drinks reception, the peer accountability pairing, the live LinkedIn profile audit on stage, and direct access to Matthew between sessions.
I'm worried about compliance. How aligned is this with FCA conduct rules?
Every framework, script and template has been reviewed by senior FCA-experienced compliance counsel. Module 02 specifically walks through the "Education-First" approach designed to stay aligned with conduct rules by default. We can't substitute for your own firm's compliance review — but you'll leave with materials designed to make that review fast and friendly.
I'd like to bring a colleague. Discount?
Yes — second seats from the same firm are 25% off. Email hello@ttmassivem.eu after you've booked the first seat and we'll send a discount link for the rest of your team.
Can I expense the ticket through my firm?
Almost certainly. We'll issue a VAT invoice in your firm's name immediately on registration. Most firms recognise this kind of structured CPD as a qualifying business expense.
/09 · Reserve your seat
Three tiers. One day.

Not sure yet? Watch the free webinar first — then pick the way you want to be in the room. All tiers include the playbook, templates, recordings, Slack access and the 1:1 follow-up call.

Livestream
Free
Limited to 500 seats · the free way in — upgrade anytime
  • Every module, live, in 1080p
  • Digital playbook (PDF)
  • All 30+ templates & scripts
  • Lifetime access to recordings
  • Slack community for 90 days
  • —No printed playbook
  • —No live LinkedIn audit on stage
Claim livestream seat
In-person · Most popular
£1,000
+ VAT · all-in for the day
  • Everything in Livestream tier
  • In-person attendance · Central London
  • Printed, bound 96-page Playbook
  • Breakfast · lunch · drinks reception
  • Live LinkedIn audit on stage
  • Peer accountability pairing (90 days)
  • Direct access to Matthew between sessions
  • 3 early-bird bonuses (worth £1,275)
Reserve your seat · £1,000
VIP · Day + dinner
£1,497
+ VAT · capped at 12 seats
  • Everything in In-Person tier
  • Front row, named seating
  • Private dinner with Matthew · 19:30
  • 60-minute 1:1 follow-up call with Matthew
  • 12-month Slack community access
  • Two-month Implementation Group included
  • Bring one team member at no extra cost
Claim VIP seat · £1,497

Claim your seat

No payment taken now. We confirm by email & WhatsApp, and for paid tiers send a secure Stripe link with your VAT invoice.

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VAT receiptIssued immediately
Refund guaranteeBy lunch on the day
Direct supporthello@ttmassivem.eu
/10 · Last word
Most IFAs wait for inheritance.

You can keep waiting — or you can spend one Thursday in London building the system that fills the next decade of your book.

Register for the free webinar Reserve your seat · £1,000
DateThu 3 Sep 2026
LocationCentral London + Stream
Seats left72 in-person
Free 45-min webinar — evergreen · the live event: 3 Sep · 72 seats Register free